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Delivering the perfect message to the right audience takes more than the assembly of rousing words on a script. Often, it is with a robust and eloquent video strategy that will carry your audience into the world of your brand, bringing the words – and your product – to bursting life.
As we get started on building out broadcast-digital ecosystems for the year ahead, here's what we're most excited to see coming down the Canadian broadcast pipe come Fall 2016.
Affectionately known to industry folks as the upfronts, there will be one viewpoint governing all discussions for the upcoming radio and television program planning season: provable ROI is the new ROI.
Saturday Night Live is the first television show to announce reduced commercial loads, offsetting the decline in the number of spots with the addition of more sponsored content within the show. Creator and executive producer Lorne Michaels says commercial time in the show has grown over the years, and the new move will give time back to the show and make it easier to watch live.
Ahead of radio and television program planning season, affectionately known to industry folk as the Upfronts, there is sure to be one viewpoint governing all discussions: provable ROI is the new ROI.
We have arrived at the golden age of content. An age where mobile is creating new moments to reach people with it and television is being resurrected with a three-dimensional version of it
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